Interview with Alexander Liang of Kenton Magazine for Sportswear International’s Website of the Month
Founded in October 2010 Kenton Magazine is an online editorial publication for fashion, beauty and travel with local coverage in Toronto, New York, Vancouver and London.  In Old English “Kenton” means “From the king’s town,” “Regal” and “Bold.” Our Latin American correspondent recently spoke with site founder Alexander Liang to delve into his experience of building an editorial source for today’s fashion consumer. Interview by Rudy Gonzales
Please discuss Kenton Magazine’s mission. How did the site come about?
The site began as a bridge between the super avant-garde and overly commercial publications available today. Our mission is to provide an industry insider’s perspective on fashion to our readers in a relatable and personal way.When exactly did it launch and what has the initial reaction been?Kenton Magazine launched in October 2010. The initial reaction was definitely positive, I believe as a result of our clear voice and brand.What editorial offerings can we look forward to in the coming year?We will be continuing to raise the bar for our photo editorials and will also be making some changes to the site to improve user experience.
kentonmagazine.com
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How many readers does the site currently have and how many are you looking to have in the long run?We receive close to a million visitors to the site each month, but that’s still far from our ultimate goal. We’d love to welcome everyone around the world!What have been the biggest challenges of running the site thus far? And the greatest joys?It’s definitely challenging to maintain momentum, but that’s also part of what makes running the site so much fun. The greatest joys come from the smallest compliments from our loyal readers. And also the opportunities that we have been afforded through the site, like meeting some of the most incredibly inspiring individuals in the industry.What are the short-term and long-term plans for the site overall? Are you looking to add more genres to the mix?We’re currently expanding our beauty section but also narrowing our focus on luxury and runway fashion.The site showcases many products for both men and women. How do you find these items? We work with many fantastic PR agencies who constantly send us great products for consideration. We also try to stay on the pulse with what’s trending on the street level and what we think our readers would love.What do Kenton editors look for when featuring product?We look for quality products and strong design that excites us. We also look for products and brands that have a great story behind them.How often is new editorial content featured?We publish content daily, but the mix of lifestyle and product features varies. New fashion photo editorials are published every two weeks on average.How do you stay in touch with your members?Email, WhatsApp, iMessage, Google+ hangouts and personally, I travel between Toronto, New York, Vancouver and London—all of the cities that our editors are located in.What is your personal favorite aspect of the site?My favorite aspect of the site is that it’s clean and organized. I love that we can give our readers the information they’re looking for, without crowding their screen space.

Interview with Alexander Liang of Kenton Magazine for Sportswear International’s Website of the Month

Founded in October 2010 Kenton Magazine is an online editorial publication for fashion, beauty and travel with local coverage in Toronto, New York, Vancouver and London.  In Old English “Kenton” means “From the king’s town,” “Regal” and “Bold.” Our Latin American correspondent recently spoke with site founder Alexander Liang to delve into his experience of building an editorial source for today’s fashion consumer. Interview by Rudy Gonzales

Please discuss Kenton Magazine’s mission. How did the site come about?

The site began as a bridge between the super avant-garde and overly commercial publications available today. Our mission is to provide an industry insider’s perspective on fashion to our readers in a relatable and personal way.

When exactly did it launch and what has the initial reaction been?
Kenton Magazine launched in October 2010. The initial reaction was definitely positive, I believe as a result of our clear voice and brand.

What editorial offerings can we look forward to in the coming year?
We will be continuing to raise the bar for our photo editorials and will also be making some changes to the site to improve user experience.

kentonmagazine.com
kentonmagazine.com




How many readers does the site currently have and how many are you looking to have in the long run?
We receive close to a million visitors to the site each month, but that’s still far from our ultimate goal. We’d love to welcome everyone around the world!

What have been the biggest challenges of running the site thus far? And the greatest joys?
It’s definitely challenging to maintain momentum, but that’s also part of what makes running the site so much fun. The greatest joys come from the smallest compliments from our loyal readers. And also the opportunities that we have been afforded through the site, like meeting some of the most incredibly inspiring individuals in the industry.

What are the short-term and long-term plans for the site overall? Are you looking to add more genres to the mix?
We’re currently expanding our beauty section but also narrowing our focus on luxury and runway fashion.

The site showcases many products for both men and women. How do you find these items? 
We work with many fantastic PR agencies who constantly send us great products for consideration. We also try to stay on the pulse with what’s trending on the street level and what we think our readers would love.

What do Kenton editors look for when featuring product?
We look for quality products and strong design that excites us. We also look for products and brands that have a great story behind them.

How often is new editorial content featured?
We publish content daily, but the mix of lifestyle and product features varies. New fashion photo editorials are published every two weeks on average.

How do you stay in touch with your members?
Email, WhatsApp, iMessage, Google+ hangouts and personally, I travel between Toronto, New York, Vancouver and London—all of the cities that our editors are located in.

What is your personal favorite aspect of the site?
My favorite aspect of the site is that it’s clean and organized. I love that we can give our readers the information they’re looking for, without crowding their screen space.

Calas Tulum for Sportswear International’s Retailer of the Week

Located in the heart of Tulum, Mexico, Calas Boutique is a multifaceted women’s retailer. Founded by two friends from Argentina, Candela Vives and Laura Ruiz, the 98-sq.-foot. (9-sq.-meter) boutique houses an assortment of brands by local Mexican designers. Our Latin America contributor Rudy Gonzales recently sat down with Vives and Ruiz to discuss the business of owning a destination boutique in a tourist hotspot and the importance of finding quality made goods for the right price. Interview by Rudy Gonzales


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What are some of your current bestsellers both brandwise and itemwise?
We prefer not to choose a favorite brand. We travel internationally searching for high quality, well-priced and modest designers. Those are our bestsellers.

Calas Boutique in Tulum, Mexico
Have you been surprised by the sales performance of any particular item or brand?

We recently brought in Suite 21, a new collection form Guadalajara designed by Karla Morales, an independent Mexican designer. The very moment the product arrived to our store, customers loved it!

Who is your “typical” customer?
We have women come in and shop from all over the world, of different ages and with different styles. Our customer is one looking for more then the typical beach attire, someone who is causal and stylish from a day on the beach to an evening out on the town.

Calas Boutique in Tulum, Mexico
How does the store compare to other shops in the area? What sets your shop apart?

Being in a tourist location in Mexico, quality is very important. There are several “gift shops” that offer more nostalgic attire and we propose a more current look. Offering something different is very risky so we have to be very particular about our merchandise. Our customers love that they can find a flirtatious outfit, something special, and at a good price.

What has been the biggest challenge of having the store thus far?
This has been a dream of ours for so long and the experience itself is a challenge. Our store is located off the main hotel strip inside the city’s main street. Attracting the tourist customer is always a challenge, however we feel lucky to be that diamond in the rough.

What has been your favorite memory of the store thus far?
Moving to Mexico, opening a boutique together is a dream we shared. Our opening day is by far the most memorable. Tulum is about music, food and drinks and the event was a very important evening here in Tulum. Everybody who came enjoyed and supported our new endeavor.

How do you find new brands and merchandise?
We research blogs, magazines and hope to introduce local and new designers. Most importantly, we listen to our customers.

Tell us about the store’s décor.
We love the traditional Tulum architecture, so we use regional woods and materials. It is a humble and chic environment.

What are two or three rules that every retailer always needs to follow?
Value for money, and listen to your clients.

What fashion trend, brand or specific piece are you excited to carry for the fall 2013 season?
The return of the maxi dress! You can wear it with or without anything, it can suit in everyone, for every age. You just have to be creative and stylish with your favorite accessories.

Store’s address:
Calas
Calle Centauro, 77780 Tulum, Quintana Roo
Mexico
+52 984 1817 556
E-mail: calastulum@gmail.com

Sportswear International

Introduced in the early years of America’s Vietnam War involvement, the M-65 jacket soon became a staple of military men fighting in Southeast Asia. Following the war, both veterans and younger men wore the jacket; who scored them from surplus shops. Its military heritage aside, the silhouette and style make for a pretty impressive everyday jacket, with enough pockets to stow your necessities. Cockpit USA is proud to bring you the only M-65 that is still made IN America and retains the truly authentic 1965 military specifications as well as the original OG107 olive color. This rugged field jacket is crafted from wind and water-repellant cotton/nylon nyco sateen. This classic features four oversized bellows snap down pockets, a Velcro close throatlatch, epaulets, a bi- swing back and a zippered collar containing a hidden, extendable hood, as well as extended cuffs for additional hand protection. We have added two interior pouch pockets for extra storage and modern convenience Made in the USA with USA fabric. EXCLUSIVE ITEM!
 

Introduced in the early years of America’s Vietnam War involvement, the M-65 jacket soon became a staple of military men fighting in Southeast Asia. Following the war, both veterans and younger men wore the jacket; who scored them from surplus shops. Its military heritage aside, the silhouette and style make for a pretty impressive everyday jacket, with enough pockets to stow your necessities. Cockpit USA is proud to bring you the only M-65 that is still made IN America and retains the truly authentic 1965 military specifications as well as the original OG107 olive color. This rugged field jacket is crafted from wind and water-repellant cotton/nylon nyco sateen. This classic features four oversized bellows snap down pockets, a Velcro close throatlatch, epaulets, a bi- swing back and a zippered collar containing a hidden, extendable hood, as well as extended cuffs for additional hand protection. We have added two interior pouch pockets for extra storage and modern convenience Made in the USA with USA fabric. EXCLUSIVE ITEM!

 

Having launched Blue Claw Co. in 2010, founder Adam Blitzer has just cut the ribbons to the brand’s premiere store front located at 1822 Chestnut St. in Philadelphia, PA. The 1200 Sq. Ft retail space features the Blue Claw Co.’s exclusive line of extremely durable travel gear and accessories as well as pieces from their new environmentally friendly collection.

Inspired by his own globe trotting travels across five continents, and a subsequent trail of dilapidated luggage, Blitzer created a cohesive collection of hand crafted bags engineered to the highest specification for world traveling. The EO collection is an eco-friendly capsule of canvas and vegetable tanned leather goods. The Urban line is structured out of a 15-oz waxed canvas, boasting full grain leather functional detailed bags. While Blue Claw Co.’s celebrated Classic collection features a non-rip ballistic nylon and easy to clean waterproof liner, the ‘anti- wheeled’ luggage line combines a modest, minimalist esthetic, with materials of the finest quality. The complete offering of messenger bags, backpacks, duffels, utility bags, garment bags, and weekender bags are proudly produced in the U.S.A. and are designed to fit both standard and international carry on specifications.  
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The brands premiere retail store features the latest addition to the Blue Claw Co. brand, The Harbinger, offering all leather everyday men’s accessories. The Harbinger wallets, key chain, passport case, and business card holder are available with the option of  personalization on select items. For the ultimate American made shopping experience, the Blue Claw store is now open, and retails fellow American made bands Red Wing Boots, Stormy Weather outerwear, Knot Belts, and Soul Socks.
cockpitusa:

Pilots and ground crew of the 61st Fighter Squadron, 56th Fighter Group in England wearing their A-2 and B-15 jackets around the time of D-Day 6 June 1944. Cockpit USA salutes all those whose bravery and courage changed the course of world history 69 years ago on this historic day. We honor them in all we do and a Cockpit USA A-2 Jacket is an example of our dedication to preserving their legacy for generations to come….

cockpitusa:

Pilots and ground crew of the 61st Fighter Squadron, 56th Fighter Group in England wearing their A-2 and B-15 jackets around the time of D-Day 6 June 1944. Cockpit USA salutes all those whose bravery and courage changed the course of world history 69 years ago on this historic day. We honor them in all we do and a Cockpit USA A-2 Jacket is an example of our dedication to preserving their legacy for generations to come….